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Read this first Stock index sinks to new low Negros Occidental gets P320M in Land Bank loans Key index closes at 18-month low on inflation worries Take covert Business High-yield securities for OFWs launched Stock index sinks to new low Stock exchange woos Filipinos in HK Mars, Buffett buying Wrigley for $23 billion Taking a loan? Read this first (UPDATE) Dollar higher in Asia ahead of Fed meeting Fort Bonifacio prime lot sold for P2.03B Philippines should buy Aramco shares to control Petron Slight gains for Asian units, peso firms 5 tips on finding the best wedding ring for your money ICTSI says it is ready to open Mindanao port Analysis: Buffett can chew on more than Wrigley Business Most Read RSS Hottest Tags Financial & Business Services Company Information Education WHAT'S THIS? More >> DHL wants more YES people YES, that’s Young Entrepreneurs for Sustainability By Riza T. Olchondra Inquirer First Posted 05:27am (Mla time) 09/07/2007 MANILA, Philippines -- In business, how do you know you’ve delivered? Entrepreneurs typically measure performance in terms of financial profits, but a new breed called social entrepreneurs apparently care more about the impact of their enterprise on society and the community. DHL Express Philippines, the local presence of the Deutsche Post subsidiary, recently selected its top social entrepreneur through the DHL Young Entrepreneurs for Sustainability (DHL YES) Awards. The award seeks to recognize and support young community leaders as part of its thrust for social responsibility. DHL defined the social entrepreneur as an individual who conceptualizes, innovates and implements programs to help improve the lives of his or her countrymen in line with the millennium development goals. At the awarding ceremony at the Ayala Museum in Makati City on Aug. 17, DHL Express Philippines country manager Larry Llamzon honored the finalists for the inaugural search. They are: Dexter “Brix” Briones, 33, is president of Power Memory Franchising Inc. He is one of the people responsible for implementing new methods of enhancing one’s memory that cater to both students and professionals. The business is located in Pasig City, Metro Manila. The four-year-old venture aims to develop practical memory training skills and techniques to help people efficiently process information. It was once a purely profit-oriented business built around the franchising model, but Briones soon found that the techniques it teaches could help students learn faster and gain confidence. Briones shared that the company approached the Department of Education and proposed an arrangement where Power Memory would be given time slots during school hours to teach students memory-enhancing techniques or assist teachers to integrate such techniques in their existing lesson plans. “We were referred to some classes in Caloocan City where the students had difficulty coping with their lessons,” Briones said. “It was very challenging but we have seen a significant improvement in the students’ retention and level of confidence.” Briones said his aim is to replicate the success of the program in more public schools, to help improve the quality of its graduates. “These children will be our future workers, our future leaders. Teaching them how to improve their memory not only improves their performance, it gives them confidence. This will help them in future endeavors. It is good that we are also turning a profit through the franchising, but it is even better from our perspective that we are using the profits to be able to help students in the public school system,” he said. Emerson Atanacio, 33, is the founder of the National College of Science and Technology (NCST), a school that provides industry-specific training and work for young people from low-income households. The school is in Dasmariсas town in Cavite province, outside Manila. When he was 23 years old, Atanacio, together with his friends and elder brother, pooled their resources to found a school that would give quality education for less fortunate families. Thus, the beginning of NCST. Atanacio’s nine-year-old enterprise teaches young people from low-income families through a self-help program using the Dual Training System. Under the system, students get theoretical and practical training according to industry needs. They are also allowed to get freelance jobs using the skills they learned. The employment serves as additional practical training and the income it gives covers installments for their school fees. Aside from industry training, the students have a computer laboratory to familiarize them with the use of computers and the Internet, with a student-computer ratio of 1:1. In 2005, the school offered its first institutionally developed courses, the Certificate in Manufacturing Technology and the Diploma in Production Technology course, both under the Dual Training Systems Department. Today, the school has 143 full-time and 30 part-time employees. Gaining the respect and confidence of the academic community in Cavite for his entrepreneurial work, Atanacio was elected as the first president of the Association of Public and Private Technical Education and Training Providers of Cavite Inc. “We find that there are many bright and promising young people, but they find it hard to get an education and jobs, because they had little money to go to school or their training was too generalistic to apply to industries within their community, or both. Our school helps to change that, so they get industry-specific learning and they can pay their way through school by applying what they have learned. This changed the lives of many out-of-school youths for the better, and we are happy to be part of this positive change,” Atanacio said. Illac Angelo Diaz, 35, won the YES awards with Pier One, his business in Intramuros, Manila. Diaz was declared the winner for his landmark Pier One Seafarer’s Dormitory. The place offers a clean, safe and affordable transient housing for maritime overseas Filipino workers and their families within Manila. They also receive placement assistance, temporary employment while processing their papers, skills upgrading, and even sex education to guard against HIV/AIDS. When he was doing his thesis for his Masters in Entrepreneurship from the Asian Institute of Management, Diaz and his classmates were assigned to walk around Manila Bay to think of a business that could be developed near the bay area. During this so-called “serendipity walk,” Diaz found a long line of hopeful seafarers from different parts of the country crowding around the manning agencies in the T.M. Kalaw Street area in Manila, waiting to be given the chance to set sail. He realized that they had no housing and employment alternatives and some have resorted to living in shanties in dangerous places. Recognizing the dire need of this labor segment and their contribution to the economy through remittances, Diaz set up a 40-bed dormitory in 2000. Today, Pier One has 1,500 beds with branches in Intramuros, C.M. Recto Avenue and Ermita district. The profits are invested back into the business for upgrading and expanding facilities. Pier One has given way to build-for-stay and work-for-stay systems under Diaz’s CentroMigrante project. Under the project, tenants can help construct units from prefabricated parts in exchange for a period of free occupancy or take on minor jobs to get an allowance. CentroMigrante also provides skills seminars on career development, personal finance, remittances management and small businesses, and coordinates with 400-plus manning agencies to establish an onsite job board to help with job searches. The prototype system was able to reduce average waiting time for jobs from seven to three months. Diaz said about 90,000 seafarers have been served by the project. “Most of the outreach and CSR [(corporate social responsibility] projects now existing use the cash-burn system, getting donations and then spending until the money runs out. What social entrepreneurs prove with their work is that there is a way to serve and also turn a profit, which will again be used to serve the community,” he said. More YES people needed Llamzon expressed confidence that social entrepreneurship will gain ground in the Philippines, supported by efforts to increase awareness, including the DHL YES awards. “It has been said that we need an army of social entrepreneurs to really make an impact, but we are getting there,” he said. “That is why we are embarking on this search, and why we are rooting for Illac to win in the regional competition. We want to raise the profile of social entrepreneurship in the country, to motivate more people to effect change. Businesses that turn huge profits get a lot of accolades, but really, the social entrepreneurs should be lauded more because they are the ones who are making more positive changes,” he added. Copyright 2008 Inquirer. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. 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